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Town Centre Strategy – Basingstoke

Town Centre Strategy – Basingstoke – With high streets across the UK continuing to experience the effects of the pandemic, the council is taking a leading role in shaping the future of the town centre area to ensure it is a top shopping, leisure and cultural destination.

Earlier this year, the council appointed a team of experts including HemingwayDesign, Allies and Morrison and JLL, to help them shape an ambitious strategy for the town centre area and they asked for your views in February and March this year on what you would like to see in the town centre in the future.

People walking in Basingstoke town centre

Town Centre Strategy – Basingstoke –

Thank you for sharing your views! Below is an update on the work that has taken place:

HemingwayDesign and Allies and Morrison have taken the feedback received and have created early vision and masterplan principles which set out some ambitious short, medium and long-term opportunities to shape how the town centre can adapt for the future. These include:

  • Opening up the town centre to make it more accessible, dialling up the town’s entrepreneurial spirit and ensuring the town centre is a vibrant hub during the day and night by creating opportunities for more community and cultural activities and more green spaces.
  • The creation of new high quality and low carbon urban communities for those wanting to live, work and play in a central area, with a host of facilities and activities on the doorstep, including shops, parks, community space and transport links.
  • To ensure the town centre continues to meet residents’ needs and brings valuable jobs to the borough, suggestions include reimagining the existing Malls building to open up the area, creating opportunities for a range of uses in addition to retail including space for community and cultural use, space for entrepreneurs, education and modernising shopfronts at the Top of the Town while celebrating the borough’s rich heritage.
  • Helping to meet the borough’s challenging climate change targets and encouraging a healthier lifestyle by making the town centre more walkable and cycle-friendly by introducing new traffic zones, introducing two-way traffic on New Road, creating a new bus interchange at Churchill Way and a new multi-storey car park in New Road.
  • In addition to the existing town centre green spaces, the vision is to create a ‘greener’ feel through new open spaces in Church Street and in the Top of the Town as well as new planting throughout to improve the area’s biodiversity.

You can view the results of the public engagement that took place earlier this year as well as the suggestions for the future of the town centre by CLICKING HERE. The Council are also encouraging residents, visitors, community groups and organisations and businesses to share their views on the ideas being put forward through a survey which is available until Friday 12 November.

Your views are important and ensures any future plans are representative of all communities in the borough. Your feedback will be key to the success of this project and will be used to create the draft vision and masterplan to help shape work with partners.


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