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When raising cash for charities, as if undertaking the three peaks on a unicycle isn’t difficult enough, you also have to choose which online donation site to use. The site-by-site guide below helps you as a fundraiser decide where to set yours up.
You might be forgiven for thinking that a £10 online donation by a friend means a £10 donation directly to your charity of choice however in reality, it can be much more or less depending on which site you choose and whether or not donations include Gift Aid.
Some sites charge charities an administration or a transaction fee for processing your donation. This ranges from nothing to £2 and can make a huge difference to the overall amount a charity receives, especially if the total comes from lots of small donations which are all subject to the fee.
Some sites may also charge fees for using a particular credit or debit card, which will again dent your donated amount.
Finally, there is the potential of a VAT charge which the site must pay and will take from donations. This does not apply where the site itself is a registered charity and therefore benefits from tax relief.
UK taxpayers making online donations always have the option to pay via Gift Aid – meaning that charities can claim back the tax paid on each donated amount – an extra 25% on top of basic taxpayers donations (e.g. you give £50, the charity gets £62.50). Higher rate (40%) or additional rate (50%) taxpayers can reclaim the difference between the basic and higher rates too – then can decide to donate that or not. For higher-rate taxpayers, that’s another £12.50 on top of £50. For more Gift Aid details, go here.
For information about the Gift Aid Small Donations Scheme (GASDS), which is a way of claiming Gift Aid for smaller cash donations, look here.
Please see the chart below for more information to help you decide which is best for you or your organisation.
The information has been collated as guidance to assist local Charity and Community groups but BVA cannot accept any responsibility for decisions taken by groups regarding the options identified. Check out information from the Charity Commission
Listed below are a number of Donation sites that may be useful for local charity, voluntary and community organisations. Please remember to check the terms and conditions and charges carefully before signing up.
|By going via the National Churches Trust, churches, chapels and meeting houses can join JustGiving for FREE, giving you access to the whole JustGiving platform, and saving the usual £15 a month subscription fee.|
|Charity Choice is a charity directory and fundraising website with an extensive list of UK registered charities. Search their online directory for charities and charity events, donate, fundraise, volunteer, give or receive goods, leave a legacy, or simply find out more about charities.|
|JustGiving utilizes online and mobile technology to make giving and raising money for charities simple, social and rewarding.|
|Localgiving support local charitable organisations to diversify their income through online fundraising. They provide tools, training and advice to help local groups, connect with supporters online, improve their digital skills and develop practical fundraising experience. They also are a leading advocate for the sector and work to raise awareness and support for local groups from the public, government and businesses.|
|The Big Give enables you to discover charities and projects of interest, make donations, and offers the opportunity to double your donations through match funding campaigns run throughout the year.
Charities can sign up to showcase their work while individuals can search for worthy causes and donate to them online. They also run several programmes, including a Christmas Challenge and Trustee Finder service.
|Total Giving provides the charity with the ability to setup fundraising pages for events and appeals as well as take online donations with the money going directly to them.
Donation Manager gives the charity powerful tools to handle their donations online and offline including processing gift aid for all donations taken via total giving, as well as any other donations received offline or otherwise. The gift aid claim process is done through Donation Manager directly with HMRC, again putting the charity in control.
|Virgin Money Giving provides an online charity fundraising and donations capability. Register your charity or set up a fundraising page to get started.|
|The National Funding Scheme has developed a tool of mobile giving – DONATE™, which allows individuals to make a donation through digital media means (mobile of tablets). Ideal for text donations, text raffles or Live or Silent auctions.|
|Givey is a fundraising platform that says it exclusively focuses on smaller charities, with a focus on social giving. It lets supporters donate to UK-based charities through social media such as YouTube, Instagram, Facebook and Vimeo.|
|On the Wonderful.org platform there is no membership or subscription charge, and no card or processing fees. Instead, these costs are met by the Wonderful Organisation’s philanthropic corporate sponsors. The platform is still fairly small-scale, with under 600 charities listed so far.|
|Global Giving is a non-profit organisation that allows people to build free fundraising webpages, as well as connecting charity projects with corporate fundraising opportunities and CSR initiatives. The platform provides corporate and match-funding opportunities, plus training, support and tools for charities.|
|The Good Exchange is a non-profit bringing projects requiring funding to those with grants to give via transparent automated matching with corporate foundations, businesses and individuals. Each project can also receive public donations.|
|By registering with PayPal Giving Fund charities can receive donations direct to their PayPal accounts. It is also linked to Ebay for Charity so your charity will appear in the Charity List.|